As we work with large medical practices, we are often asked if every doctor should have their own Google My Business (GmB) page? The answer is usually no.
Another question often asked is, “If the doctors have setup their own pages, what should we do with them?”
Here are few key points to consider as you work through those questions:
- You don’t want to compete with yourself. Getting 5 or 6 reviews a month on 20 doctor’s pages basically means new patients searching for your service will not find you. If those 100+ reviews were concentrated into a single practice page, patients searching for your service will most definitely find you!
- Practice owned GmB pages will stay with the practice while doctors come or go. As a practice owner/manager, think about the physician ‘turn-over’ you have witnessed. Do you want every physician that leaves your practice to take all the great Google reviews with them?
- Building the practice’s brand will not work as well if every doctor has his own GMB page. Get control of those free Google My Business pages for each location, configure them to match the expensive message you paid to get deployed at your website and then watch 10x the traffic see your practice on GmB over your website. (Contact us for a demo on your own GMB Insights data. It will shock you.)
- Google’s guidelines give clear direction on these questions:
Individual practitioners (e.g. doctors, lawyers, real estate agents)
An individual practitioner is a public-facing professional, typically with his or her own customer base. Doctors, dentists, lawyers, financial planners, and insurance or real estate agents are all individual practitioners. Listings for practitioners may include title or degree certification (e.g. Dr., MD, JD, Esq., CFA).
An individual practitioner should create his or her own dedicated listing if:
- He or she operates in a public-facing role. Support staff should not create their own listings.
- He or she is directly contactable at the verified location during stated hours.
A practitioner should not have multiple listings to cover all of his or her specializations.
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While we don’t recommend spending time and money creating doctor pages, if you have them, SocialClime will help you easily monitor, alert and reply to any reviews that come in on those pages.
We believe the best model to follow is to use Google My Business pages to compete in the search battle by concentrating your patient reviews there. Use the review platforms like Health Grades, Vitals and Zocdoc to build individual provider reviews and reputations.
Please contact us if you have questions 512.643.8755